Natalia Fedner brought her brand’s DNA to the Bloomingdales project, while maintaining the integrity of the iconic Big Brown Bag kraft paper aesthetic. She created a special chainmail made from actual Bloomingdale’s Big Brown Bags. This tiny paper chainmail, like her metal designs, is entirely hand made. The process starts by cutting the BBBs into 8.5 x 11” sheets, ironing them flat, then cutting the sheets into thousands of small strips using a hand held paper cutter, and finally taping them together with little double sided tabs to create a honeycomb like pattern. Fedner used this technique to create the skirt for the project, finishing it off with a Bloomingdales waistband (sourced from the side of the bag). The paper skirt is delicate, but because of the technique I developed for the project, it actually stretches quite a bit and allows a full range of movement! For the top, She wanted to design something a little more clean and simple that really focused on the theme. So she opted for a 90’s style bandeau top with the famous words front and center, integrating hand straps from actual bags to create shoulder straps for the top. By incorporating a few smart darts in the front and some corset work in the back, she was able to transition a Big Brown Bag into a Small Sleek Top. The overall silhouette of the look gives a wink to the 1950s, celebrating Bloomingdales lasting impact on fashion. Swipe through for a small taste of BTS – more to come! And yes model @lamekafox IS wearing a pair of our own chain earrings!
Actress, model, and It Girl, Hoyeon wears the the Dean metal chain long sleeve crop top in bright silver under a Louis Vuitton dress for the international cover of GQ. Yes, that means this beautiful photo shot by Elizaveta Porodina will be gracing newstands all over the world. In another image, Hoyeon poses with a sword in one hand and a Natalia Fedner silver chain bikini on her body, embodying the fierceness that made her such a Squid Games superstar. The editorial was styled by Dena Neustadter Giannini. Makeup by Holly Sillius, hair by Tiago Goya, and set design by Nicholas Des Jardins.