Natalia Fedner brought her brand’s DNA to the Bloomingdales project, while maintaining the integrity of the iconic Big Brown Bag kraft paper aesthetic. She created a special chainmail made from actual Bloomingdale’s Big Brown Bags. This tiny paper chainmail, like her metal designs, is entirely hand made. The process starts by cutting the BBBs into 8.5 x 11” sheets, ironing them flat, then cutting the sheets into thousands of small strips using a hand held paper cutter, and finally taping them together with little double sided tabs to create a honeycomb like pattern. Fedner used this technique to create the skirt for the project, finishing it off with a Bloomingdales waistband (sourced from the side of the bag). The paper skirt is delicate, but because of the technique I developed for the project, it actually stretches quite a bit and allows a full range of movement! For the top, She wanted to design something a little more clean and simple that really focused on the theme. So she opted for a 90’s style bandeau top with the famous words front and center, integrating hand straps from actual bags to create shoulder straps for the top. By incorporating a few smart darts in the front and some corset work in the back, she was able to transition a Big Brown Bag into a Small Sleek Top. The overall silhouette of the look gives a wink to the 1950s, celebrating Bloomingdales lasting impact on fashion. Swipe through for a small taste of BTS – more to come! And yes model @lamekafox IS wearing a pair of our own chain earrings!
Sometimes we like to let the clothes speak for themselves.
Actress, model, and It Girl, Hoyeon wears the the Dean metal chain long sleeve crop top in bright silver under a Louis Vuitton dress for the international cover of GQ. Yes, that means this beautiful photo shot by Elizaveta Porodina will be gracing newstands all over the world. In another image, Hoyeon poses with a sword in one hand and a Natalia Fedner silver chain bikini on her body, embodying the fierceness that made her such a Squid Games superstar. The editorial was styled by Dena Neustadter Giannini. Makeup by Holly Sillius, hair by Tiago Goya, and set design by Nicholas Des Jardins.
In the world of celebrities, there is perhaps no greater honor than working for Queen B. And for a designer, being asked to create looks for multiple projects over the years for someone like Beyoncé, is validating and uplifting. For “Renaissance” art work, Beyoncé wore Natalia Fedner’s Garter Swarovski Crystal & Chain Set and paired it with the Crystal Thong. This is Fedner’s 3rd major project with Beyonce and her team, in addition to Black Is King and Lemonade. Renaissance album art was styled by Marni Senofonte and KJ Moody, with creative direction by Andrew Makadsi.
Designing for Lenny Kravitz is one of life’s greatest gifts. In a collaboration with Rodney Burns, Natalia Fedner created a Rhodium colored Metal Tank (with cape!) for Lenny’s red carpet look. The top was made from 2100 feet of rhodium plated copper chain and sterling silver. She also created a one of a kind shoulder two tone “pauldron” for his unforgettable performance with H.E.R and Travis Barker. The shoulder piece was made of two pieces of her patented textile (rhodium and brass colored)- that were draped, sculpted, and secured to a shoulder pad provided by Chrome Hearts (who made the suit it was attached to). Creative direction and the ideas for both looks were by costume designer and stylist Rodney Burns of Church Boutique. ]
Fedner has designed for Kravitz in the past, including his Super Bowl performance with Katy Perry, his Let Love Rule European tour, his Raise Vibrations tour, and his MTV Video Music Awards Red Carpet look.